Ideas to refocus Easter among kids gets creative & risky.
By Faith News Note:
In the United Kingdom marketers backed by local Bishops have been trying to refocus the Easter meaning among consumers by promoting a chocolate Christian Easter Egg idea. The egg is called “The Real Easter Egg” and it includes an activity pack inside which tells the Easter story along with a poster and stickers. In an effort to be tech savvy the Real Easter Egg also includes an iTune download. The Meaningful Chocolate Company reports that they have “sold more than 185,000 eggs and not one at a loss. We are in all major stores and have sent 120,000 via online and mailorder”.
Critics contend that after three years of market salesmanship it runs below expectations.
Another product, called Resurrection Eggs, has had an enduring and successful span on the shelves when it comes to reinventing how children are exposed to Easter traditions. Each eggs contains symbols taken from the resurrection story.
Here is their description: “Crack open the glorious story of Jesus’ resurrection! Stored in a plastic carton, a dozen rainbow-hued eggs are filled with surprises. Pop them open and find miniature symbols of Easter inside! An updated companion booklet in English and Spanish features Bible stories explaining the significance of each object. Ages 5 and up.”
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