Christian Super Bowl Ad gets rejected, creating confusion

Christian Super Bowl Ad gets rejected, creating confusion
By Guest Opinion,

Fox has rejected a Christian ad for Super Bowl weekend citing their policy against religious advocacy. It has been just a year since the religious Super Bowl ad policy was tested with Focus on the Family Tim Tebow ad (see Focus on the Family Tim Tebow ad here). That Tim Tebow ad was shown – even despite the a campaign to have it pulled. This ad by the Fixed Point Foundation tries to highlight the famous John 3:16 Bible verse. John 3:16 reads, “God so loved the world that he gave His own begotten Son that whomever should believe in Him should not perish but have everlasting life”. Watch both ads and ask what is the difference?

Fox stated: “As a matter of company policy, Fox Broadcasting Company does not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices.” Fox continued by explaining that, “The Fixed Point Foundation was provided with our guidelines prior to their submission of storyboards for our review. Upon examination, the advertising submitted clearly delivers a religious message and as a result has been rejected.”

Expect to see future decisions to be more restrictive as ad firms get more creative around the rules.

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